H&M Eye Colour To Go in Fairytale Review & Swatches

By Thursday, December 17, 2015 , , , , , , , , , , , ,

Hello Everyone,

Today I am reviewing H&M Eye Colour To Go in Fairytale for you guys which I hauled a while back here. I wanted to get something glittery for the upcoming festive season and this one caught my attention. Let's see how this one fared out.

Product Description:
A water-resistant eyeshadow and eyeliner in one. Available in a range of vibrant colors and effects, the creamy texture is blendable for tug-free application. The convenient jumbo pencil is great for travel or as part of your handbag essentials. 0.06 oz. How to use: Apply on your lash line and/or eyelid depending on your desired effect. Blend gently with a brush or your fingertip.

Price: 5.99 USD

Packaging: It is a sharpenable plastic eye pencil with colour coded bottom. It is bit difficult to sharpen it due plastic body.

Performance: H&M Eye Colour To Go in Fairytale is a frosty shimmery pink shade. The moment I swatched it in the store I fell in love with the shade and had to get it. But the love affair didn’t last for long. The shade is really pretty but the formula of these is bad. To start with they go on very patchy, if you try layer it up it tends to cake up. Colour pay off isn’t great either on application it looks very glittery and the pink colour doesn’t show up that much.  On blending it just gets wiped off completely and you’re left with glitter particles on your lids. Lasting power is not that great either it creases pretty badly. And after 2 hours it starts fading and disappearing unevenly and is not at all a pretty sight. I am so disappointed with this product.

The Good:
  • Nice Shades
The Bad:
  • Goes on patchy
  • Colour pay off is not great
  • Poor staying power
  • Creases badly
Whatever products I tried from H&M Makeup line till now worked out great except this one. Shade was really pretty and if it had better formula this would have been an awesome product. Let me know if you have tried this and what do you feel about it.

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  1. It looks quite patchy in the swatch itself =(
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  2. @Lana R: Yup it looks patchy and pink colour is not showing up.

  3. @Swathi Bhat: Such a waste. I swatched it slightly in the store and it looked so beautiful but that was it.

  4. I expected it to be good as it was coming from H & M . Disappointed!

  5. @Review Wali: I am disappointed too :(

  6. Gorgeous shade love it
    Have a nice day

  7. @weird things: Shade is really pretty but that's the end of the story.

  8. Shade is pretty but performance is a turn off :(

  9. @Mariyam A: Beautiful shade but otherwise it is a dud product.

  10. Its almost similar to deborah eyeshadow pencils....and they are really good..Pity it turns out dud


  11. too bad you didn't like it, i've been wanting to try out their makeup!

    danielle | avec danielle

  12. @Anu Dev: I was quite disappointed with this one.

  13. @Danielle: Do try the line. They have some amazing products and whatever I have tried from them worked out great for me like the eyeliners, lipsticks. This eyeshadow stick was not that great.

  14. This is a lovely champagne shade <3 Wish it had been more pigmented. Nice review <3


  15. @Rakhshanda Rizvi: Wish it was more pigmented.

  16. Oh, such a disappointing product for a lovely shade

  17. @Preethy Senthilkumar: Such a bummer :(

  18. @Sangeeta: shade is real pretty but formula is bad.

  19. Pretty shade but what a disappointment!

  20. @Harshita: love the shade but totally a dud product.